Firefly Loft, LLC – Owner September 2005 – Present
Founded website design and online marketing company, specializing in strategizing, creating, implementing and maintaining effective digital solutions across multiple platforms for small businesses. Services include: design and development, e-commerce, SEO, social media, content marketing/management, eCRM.
Marriott International – Marketing Manager August 2002 – August 2005
Directed and managed traditional marketing efforts for 15 Marriott Southeast Resort properties. Developed annual marketing plans, supervised creation of advertising materials, coordinated placement with Conde Nast, Travel + Leisure, Southern Living, Coastal Living. Planned and supervised production efforts / photo shoots at resorts.
Austin Kelley Advertising – Account Manager June 1999 – July 2002
Clients included Karastan Rugs, HoneyBaked Ham, and The Georgia Lottery. Developed and managed project timelines and budgets for multi-channel advertising programs. Implemented execution of annual media plans, to include coordination with Architectural Digest, Traditional Home, Veranda. Coordinated print and broadcast production (pre-, shoots, post-) efforts.
Camellia & Main – Sales Associate June 1990 – May 1999
Independently owned home goods mail order catalog and retail store. Worked as a sales associate in the retail store and as a customer service representative for the mail order division. Supported inventories and annual warehouse sales. Through Firefly Loft in 2005, designed, developed and maintained their e-commerce site, resulting in $3-$4M annual sales and consistent growth in gross sales and across key revenue categories.
Georgia State University August 1997 – May 1999
B.B.A. Marketing, J. Mack Robinson College of Businesses
Mississippi State University August 1994 – May 1997
WordPress, Big Commerce, SparkPay, ConstantContact, Mail Chimp, Google AdWords, TweetDeck, HTML, CSS